How the biggest global platforms can help you hit your appraisal and listing targets

Conversations are the new lead!

I'm sure you understand that all transactions start with a conversation. Well, I'd like to introduce you to messenger marketing which Facebook introduced back in 2016.

It's a frictionless automated conversation where home buyers, homeowners and investors engage with your Facebook page directly from Messenger. This strategy simulates and is very similar to how you utilise your current CRM for adding new leads and nurturing them until they require your services.

Instead of directing your ad traffic to a webpage and hoping that they fill in a contact form, by directing traffic to Messenger, you're getting the name of the interested party that has started the conversation. If they engage with the call to action, you've automatically created the connection, started the conversation, and got a new subscriber.

Based on at least three and a half years of consistent activity with one real estate agency, we know that 30% of the people engaging in Messenger Marketing campaigns are homeowners. They are either checking out your marketing or just seeing what's happening with the properties you have listed that may be similar to theirs.

We have been running the same strategy for real estate agents since 2016, and what we can predict is once your messenger list is warmed up (the same way your CRM would be warmed up and regularly nurtured), you start generating appraisals and listings, "unassisted" - it's all done from the chatbot.

If you're open to finding out how this is all put together, as well as the 4 accessible listings a month strategy, then jump into the next session where we share everything with you, including on-demand demos and the case study that stacks up against the results.

Conversations are the new lead!