Cutting-edge real estate agents have followed this results-based Messenger marketing strategy since 2016. This strategy is now easier for anyone marketing real estate to implement and manage by implementing an automated chatbot and Facebook Ads.
By utilising personal and brand awareness to showcase 'Just Listed', 'Just Sold' & 'Market Report' campaigns, this strategy delivers real estate agents' results by directing traffic to their Facebook page Messenger inbox, which generates automated leads that start with a conversation which leads into predicable appraisals and listings over time. Best of all, this is all paid for with VPA (Vendor Paid Advertising).
By breaking down analytics, delivering consistent campaigns to grow your Messenger List, and ensuring your customer pipeline remains warm and active, you can generate genuine property leads!
This marketing avenue also means you can keep and collate the data collected from campaigns. The data collected from the conversation can be transferred into a CRM program, allowing you to utilise the data for nurturing your contact list.
With Messenger Marketing, you're utilising one of the easiest touchpoints to engage with potential clients, bringing you consistent seller leads.